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Signal Rabbit
UK sales intelligence · companies with 5+ locations
UK-only · companies with 5+ locations

Sales intelligence for the accounts that take three to twenty-four months to win.

Signal Rabbit researches UK companies with five or more locations, classifies their buying signals, and writes your pre-meeting notes and outreach drafts. It does the research half of the SDR’s job — so your team spends its time on the conversations that close deals.

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600
UK companies tracked today
Multi-site, 5+ locations
12,000+
The full UK universe
On the roadmap — every 5+ site firm
22
Research sections per account
Financials to buyer psychology
Daily
Signal classification
Fresh before the first coffee
The problem

You’re paying an SDR to do the work of a research department.

Your SDRs are spending hours each morning in Companies House, Google News and LinkedIn — building prospect lists, chasing updates, working out which accounts to prioritise.

They should be selling. That’s the only part of their job where trust is built and deals close. Instead, they’re doing research a machine can do better, faster, and without fatigue.

And even when the research is done, it’s static. Whoever hired a new IT director last week, lost their incumbent MSP yesterday, or filed planning for a new site this morning — none of it reaches the sales floor in time to matter.

Why we’re different

Two different jobs.

Most sales-intelligence tools are built for one motion. We’re built for the other. Knowing which you’re running is the whole game.

Volume outreach
Tools like Cognism, Bombora & FullEnrich

Millions of companies across every country. Built to enrich enormous lists and automate cold email and LinkedIn outreach at scale. The job is reach: contact as many people as possible, as fast as possible.

That works when your deals are quick, transactional, and you win by volume.

High-value selling
Signal Rabbit

UK-only. A deliberately small universe — companies with five or more locations — where a single deal takes three to twenty-four months to close. The job isn’t reach. It’s knowing your handful of high-value targets deeply, timing the approach right, and nurturing every relationship your reps have built.

We don’t help you blast ten thousand strangers. We do the research half of the SDR’s job — and help manage the accounts they’ve already connected with.

No global database to get lost in. No spray-and-pray. Just the UK companies worth a multi-month pursuit — and everything your team needs to win them.
Our approach

Automate, augment, and keep the human where humans matter.

The best sales organisations are getting clear about which work should never sit with a human again, and which work absolutely must. Here’s how Signal Rabbit splits it:

Tier 1
Fully automated
No seller should waste time on these in 2026
  • Surfacing accounts that match your ICP
  • Detecting buying signals the moment they happen
  • Enriching accounts with tech stack, headcount, leadership
  • Scoring and prioritising which accounts to work first
  • Logging activity back to the CRM
Tier 2
Augmented
AI does the first 90%, your seller does the final 10%
  • Drafting pre-call briefs and account summaries
  • Drafting outreach messages in the rep’s voice
  • Summarising meetings and extracting action items
  • First-draft proposals tailored to the prospect
  • Suggesting the next action for each account
Tier 3
Remains human
Where trust is built and deals get done
  • Discovery conversations
  • Handling objections on live calls
  • Negotiating commercial terms
  • Reading the room and choosing which thread to pull
  • Relationship-building over time
The selling point in one line: Signal Rabbit covers tiers 1 and 2 entirely, so your team spends 100% of their selling time on tier 3 — the conversations only humans can have. We don’t replace your sellers. We remove the work that stops them selling.
What you get

A live intelligence platform your team opens every morning.

Not a CRM. Not a static data vendor subscription. A focused tool monitoring the accounts your team actually sells into.

Priority-scored watchlist

Your team logs in each morning knowing exactly which three accounts to work on — and why.

Real-time buying signals

Leadership changes, funding rounds, contract expiries, tech-stack shifts. Classified against a 20-trigger taxonomy and delivered as they happen.

22-section account framework

Financial profile, buyer psychology, stakeholder map, competitive landscape — pre-populated for every target account.

Interactive chat & call-prep

Ask the tool anything about a prospect. One click generates a structured pre-call brief. All grounded in the live framework.

Honest disqualify flags

The tool also tells your team which accounts not to chase. Focus goes on accounts that actually convert.

Weekly intelligence digests

A clean summary email per account every week — what changed, what to watch, what to do next.

Inside the platform

What a live prospect looks like.

Clean account profile, live signal feed, and a one-click call-prep brief — all grounded in the 22-section research framework.

signalrabbit.io / accounts / halfords
Account
Halfords Group plc
Retail · 400 UK stores
NURTUREScore 33 / 1002 Tier-1 triggers
Revenue£1.6bn
Employees12,000+
Decision makers5 mapped
Last signal3 days ago
Active signals
T1
New CEO appointed — Henry Birch
Companies House · this month
T1
Three-phase transformation programme announced
Diginomica · 5d ago
T3
Fleet services redundancies flagged
Fleet News · 9d ago
Single-store opening in Cardiff
Local press · below activation
Account profile with live signal feed. Classified daily.
Call-prep — Halfords · generated in 3 seconds
Opening line
“Henry’s three-phase transformation makes the next 90 days the right window to talk about your store-estate network.”
Three questions to ask
  1. Which incumbent providers are in the frame for the transformation review?
  2. Has the CTO (Paul Cosgrove) been given explicit authority over store connectivity?
  3. Is the autocentre network on the same refresh cycle as retail?
Don’t miss
Be sensitive to the ATS redundancies — cost-out mode. Frame as cost-neutral, not net-new spend.
One-click call-prep. Opening line, three questions, what not to miss.
The people, not just the company

Long deals are won on relationships.

A three-to-twenty-four-month sale isn’t closed by a company — it’s closed by people. Signal Rabbit maps them, tracks them, and hands your reps the openings to build trust.

Visual org charts

See the whole buying committee at a glance — reporting lines, decision-makers, blockers and champions, colour-coded by buying role.

Key people tracked

We watch the individuals who matter at each account. A new CIO arrives, the FD moves on, a champion gets promoted — your rep knows before the next call.

Connection points

Shared history, mutual connections, alma maters, past employers, common ground. The conversation hooks that turn a cold contact into a warm one — surfaced for every key person.

The data

Official UK sources, fused into one prospect view.

We pull from the same UK business registers enterprise tools use — but fuse them with news, trade press, and live LinkedIn signals, and score it all against your sales playbook.

Companies House
Live stream — director changes, accounts, filings, charges
Insolvency Service
Administrations, liquidations, winding-up petitions
Contracts Finder
UK government tenders and awards
The Gazette
Statutory notices, insolvencies, takeovers
FCA Register
Regulated firm permissions
CQC Register
Care Quality Commission provider locations
Charity Commission
Charity accounts and trustees
Planning Data
Planning applications across UK local authorities
News & trade press
Curated from Google News, NewsMesh and sector publications
LinkedIn (via Bright Data)
Job changes, company updates, hiring signals
Signals we track

Twenty triggers, classified daily.

Tier 1 — strongest
Contract expiry, outages hitting payments, audit/compliance pain, rapid expansion, new CIO/CTO/CFO.
Tier 2 — supporting
Single-carrier dependency, no central visibility, inconsistent operations, MSP friction, payment-dependency signals.
Tier 3 — directional
Cost pressure, SaaS/cloud growth, PSTN exposure, ESG pressure, tech-refresh chatter.
Negative — deal-killers
Contract locked 3+ years, no pain or growth, finance-led procurement, IT as cost centre, low payment volume.
The differentiator

Not another SaaS you rent. A custom tool built around your sales motion.

Your monthly fee isn’t “rent the dashboard.” It includes ongoing developer time — so Signal Rabbit keeps evolving to fit exactly how your team sells. Each client gets features their competitors don’t have.

CRM integrations

Signals land as tasks in HubSpot, Pipedrive, or Salesforce. Activity syncs back automatically.

Meeting transcript ingestion

Upload (or connect to Zoom/Gong) — transcript becomes summary, action items, and memory.

Post-meeting email drafts

From the call transcript, a personalised follow-up ready for the rep to review, edit, and send.

Proposal first-drafts

Account context + call notes auto-compose a proposal starting point in your template.

Deep Research button

One click triggers an AI research agent that delivers tech stack, funding, hiring signals, and verified contacts.

Lookalike finder

Upload your best customers — the tool finds similar UK multi-site companies you’re not yet targeting.

Slack / Teams alerts

Tier-1 signals ping the right rep or channel within seconds.

Custom triggers for your vertical

Beyond the default 20-trigger set: e.g. lost a public tender, competitor won a named contract.

Ongoing developer time, built in
Your engagement includes a monthly allowance of developer time — enough for meaningful feature drops every quarter. Signal Rabbit keeps evolving to fit exactly how your team sells, so each client ends up with features their competitors don’t have.
Every engagement includes
Sales-motion workshop · custom configuration against your ICP · branded tool at your own URL · dashboard training for your sales team · ongoing support with a named technical contact · written runbook and access handover so there’s no key-person risk.
Sectors we cover

UK multi-site retail — and anything adjacent.

Every sector comes pre-configured with known brands, parent groups and Companies House deduplication, so your reps see clean names — not rows of property-holding subsidiaries.

Retail & hospitality
Halfords · B&M · Home Bargains · The Range
Healthcare & care homes
HC-One · Barchester · Holland & Barrett
Food service & grocery
Greggs · McDonald’s · Bidfood · Brakes
Home & DIY
Homebase · Wren · Magnet · Topps Tiles
Furniture & flooring
DFS · Dunelm · Tapi · Dreams · Bensons
Decorating trade
Dulux DC · Brewers · Crown DC · Paint Shed
Discount / variety
Poundland · Poundstretcher · Savers · Miniso
Department stores
John Lewis · House of Fraser · TJ Hughes
Kitchens & bathrooms
Kutchenhaus · The Bathroom Showroom · The Kitchen Depot
And anything else
Healthcare groups, fenestration, motor trade, hospitality — configured on request.
Roadmap

What’s shipping next.

Launch partners get the roadmap shaped around their sales process. Here’s what’s already scheduled.

Coverage
Every UK company with 5+ locations
We track 600 UK multi-site companies today. The roadmap is the full universe — over 12,000 UK businesses that operate five or more locations (ONS). UK-only, by design.
Next
Daily scheduled classification
Agent runs every morning at 6am, signals land before the sales team’s first coffee.
Next
Bright Data Deep Research
One-click AI agent pulls CTO email, tech stack, funding, competitors, hiring signals in 10–20 minutes.
Next
CRM push integrations
Two-way sync with HubSpot, Pipedrive, Salesforce. No more double entry.
Q3
Meeting transcript ingestion
Zoom, Gong, Granola — call transcripts become framework updates and follow-up drafts automatically.
Q3
Visual org charts
Interactive contact hierarchies with buying-role colour coding and reporting lines.
Q3
Lookalike finder
Upload best customers — tool finds similar UK multi-site companies not yet in the watchlist.
The economics

The comparison is simple.

One SDR costs roughly £10,000 / month fully loaded. If Signal Rabbit frees 60–80% of their research time — which it does — you recover that cost in month one.

Without Signal Rabbit
£10,000 / month
One SDR spending most of their morning on Companies House, Google News, LinkedIn. Manual list-building. Stale research. Inconsistent scoring between reps.
With Signal Rabbit
Fraction of the cost
Same SDR, freed from 60–80% of research. Spends 100% of selling time on calls. Consistent priority scoring. Automated alerts when signals land.
Your team nets
Meaningful monthly saving
Lower-cost research, better-prioritised pipeline, and a tool your whole team uses — not just the SDR.

See what it finds for your accounts.

We’ll run the tool against a handful of your real targets and show you the signals, scores, and call-preps it produces. Thirty minutes, no deck.

Demo access is password-protected. Request the password with your enquiry.